Have you ever thought of to engage online marketers for your digital needs but backed down due to them using weird SEO lingos?
Do you find these SEO secrets sail over your head and scare you down?
Well, we have some good news for you.
Most of the so-called ‘SEO EXPERTS,’ thrive in the business using scare tactics. However, we @ GrowthLABS believe in sharing our knowledge for the well-being of our budding online community. In this article, we discuss what exactly SEO is and how one can self-employ DIY techniques to achieve good results.
What is SEO?
SEO or search engine optimization is a process of attaining website position through natural or organic rankings in search engines.
As the name suggests, it is an acronym for optimizing your website’s presence on search engines.
What’s in store for you?
Back here @ GrowthLABS we regularly come across clients who were indirectly forced into opting for SEO services from unscrupulous companies which use scare tactics. This article is written with an intent to help spread awareness among everyone.
Here we go with our list of amazing techniques that have yielded us (and will help you too) better SEO results.
1. Keyword Research
You might be aware of the keyword importance and how one can one use them to achieve better results.
But have you ever wondered why aren’t you ranking despite the best of your efforts? Or worst, how can someone out there promise you top results on major search engines?
The answer lies in your approach. Do not go behind highly competitive keywords that are engulfed with biggies or major companies. A big company might be able to rank better for a highly competitive keyword owing to its large following, amazing trust flow and hundreds of natural link flows.
But when you are starting fresh or have a small presence, it is always advisable to go for keywords with less competition or long tail keywords. These keywords help propel your growth 10 times faster than competitive keywords.
2. Link the Unlinked
Run a quick audit on your website and make sure every page is interlinked with the other.
No! We do not mean you run behind other requesting link-back. Link every page and post of your website that leads the visitor to other relevant information that s/he might be interested in.
For example, you can link your about us page to your contact page.
3. Don’t Just Focus on New Content
Yes. Content in the king and you have often heard to publish new content to breathe fresh life to augment your web presence.
But ever wondered how much is too much?
Often, marketers make the mistake of concentrating too much on getting new content that they lose their focus on their old content that can turn out to be a goldmine if used it right.
Regularly refresh and update your old posts. Check whether or not the links are working and update it. Discard older revisions that make your page lighter and help it to load faster.
Use the above 3 techniques consistently and you will be amazed to see a gigantic increase in your sites SERP positions.
Do you have any other alternatives that you would like to share with your online friends? We do encourage helpful discussions and thought-sharing by commenting in the comment box below.