Growth Journal

The Ultimate Guide to Building a Successful Brand

By September 19, 2019 No Comments

Are you trying to build a successful brand?

Voila!

Here you will find the ultimate guide to creating a successful brand!

From naming your brand to offering special discounts, you must focus on every single aspect if you want to build a successful brand. The Executive Chairman and former CEO of Starbucks say, “A great brand raises the bar – it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness or the affirmation that the cup of coffee you’re drinking really matters.”

This implies that an effective brand strategy is crucial for the success of your brand. Branding is not just limited to marketing. The brand building process involves developing a series of intelligent hacks. Neil Patel says, “Where Marketing Ends, Branding Begins.”So, you have to think smart if you want to build a successful brand.

The e-commerce industry is already cluttered with countless brands. If you want to stand out amongst this cut-throat competition and build a successful business, then craft an effective brand strategy. Investopedia defines brand strategy as something which, “encompasses the consumer’s complete experience with both the product and the company, making it a powerful tool for gaining market leverage.

An integrated strategy for marketing and branding is the most effective at increasing market share.” As customers serve as the backbone of a successful business, ensure customer satisfaction. If you can acquire customers and retain them, your brand is bound to succeed.

Now, let’s explore some effective strategies which can help you to build a successful brand:

The ultimate guide to building a successful brand

  1. Determine your customer base:

As “the customer is king”, identify your customer base first. Instead of focusing on everyone, narrow your focus. Once you know who your target audience is, choose a niche which will cater to the needs of your customers.

  1. Define your brand’s mission statement:

Create your brand’s mission statement by keeping in mind your target audience. Your brand’s mission statement will state the purpose of your brand. For example, Nike’s mission statement says, “To bring inspiration and innovation to every athlete in the world.” That’s how you create your brand voice. Your mission statement should make your customers aware of the value that your brand provides. So, make sure you craft a powerful mission statement.

  1. Create a good website design:

The first thing that customers notice when visiting a website is its design. Customers prefer simple website designs, without complex features. Did you know that a good website design has the power to generate traffic? If your website is visually appealing viewers will be more likely to browse. Make sure that your website design provides a good user experience.

A quality website design can also improve your search engine ranking. Your website should have informative content and visually compelling images and video to attract viewers and encourage them to stay on your site. Importantly, take care of the speed of your website and your landing page design to generate leads and optimize conversion.

  1. Use paid ads:

If you want your customers to be aware of your brand, use paid ads. Leverage social networking sites and display ads to promote your brand. If customers come across your brand’s ad while scrolling through their news feed, they will be curious to know more and might end up visiting your site.

  1. Offer special discounts and rewards:

Discounts and rewards can easily win you, customers. When you incentivize your customers with good discounts and rewards it can help to drive conversion. Big brands like Starbucks acquire customers by giving them exciting rewards. You can follow this strategy to grow your business.

  1. Give your customers value for money:

When your customers get value for money, they feel satisfied. This might motivate them to make future purchases from your brand. Good quality products make customers happy. As happy customers possess the power to fuel your business, give them value for money.

  1. Be consistent:

Consistency is the key to building a successful brand. For continuous growth and success, you must maintain consistency. If customers feel that the quality of your products is deteriorating, they won’t visit your brand again, so be consistent to positively impact your business.

  1. Offer good customer service:

Poor customer service annoys customers. If your customers don’t receive good customer service, they might not visit your brand again. So, satisfy your customers by offering them good customer service and build a successful business. The founder of Desk.com says, “Customer service should be part of everybody’s job, from the c-suite to engineering, from marketing to finance. There is no better way to orient your business for success than connecting to the customer more effectively.”

  1. Content and video marketing:

In the era of digital marketing, the e-commerce industry is focusing more on their content and video marketing strategies. The Custom Content Council conducted a survey that suggests that 72% of marketers believe that content marketing generates a higher ROI.

Besides content, videos are a powerful marketing tool for any successful marketing campaign. Statistics suggest that 85% of prospective customers are influenced by a brand’s video content. Compelling video content boosts sales and drives more traffic. Recently, many brands are choosing to go live on social media platforms to attract a wider audience base. 81% of marketing professionals have used live video on Facebook to promote their brand. With effective content and video marketing, you can build a successful brand.

  1. Be transparent and authentic:

Brand transparency is extremely important to solidify your customers’ relationship with your brand. Your customers will purchase from your brand only if it is trustworthy and authentic. When you provide detailed information about your brand and display trust badges and authentic brand logos, you are encouraging customers to trust your brand.

  1. Make your website mobile friendly:

With the digital revolution, smartphones have become the primary digital device. As a large proportion of people are using smartphones, brands are creating mobile-friendly websites to make it easier for their customers to reach them. If your website is not yet mobile optimized, make it smartphone friendly today. Also, develop a mobile app to increase sales and build a successful brand.

  1. Seek feedback:

Customer feedback is extremely important for the growth of your business. Seek your customers’ feedback to enhance their experience with your brand. Work on the loopholes and strive to improve to continue to boost your business growth.

That’s how to build a successful brand!

Creating a successful brand is not rocket science.

If you follow the above steps, your brand is bound to succeed!

Ash Bhattacharya

Author Ash Bhattacharya

Ash is an Australia based Digital Marketing leader helping Entrepreneurs, Startups and Businesses of all sizes, inject immediate cashflow into their business by generating more leads and sales.

More posts by Ash Bhattacharya

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