With global rise in use of smartphones, more websites are becoming mobile-friendly. Statistics suggest that the number of global smartphone users will rise to 2.5 billion by 2019. So, making your website mobile-friendly has become a necessity. With a mobile-friendly website, you can generate more leads.
Gone are the days when customers used to be active only on desktops and laptops. With the evolution of smartphones, savvy customers now demand mobile-friendly websites. The impact of mobile technology on businesses is tremendous. Unless you design a mobile-friendly website, you will not be able to carve out your niche in the e-commerce industry. It is time for you to upgrade along with the ever-evolving technology and optimize your website. A mobile-friendly website is highly effective in driving customers and optimizing your website’s rank.
In February 2015, Google announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” This suggests that mobile-friendly websites will rank higher in Google search results.
The CEO of Ignite Visibility, John Lincoln, asserted, “If the [Google] bot finds that your site is hostile to mobile users or loads very slowly. You’re definitely going to lose rank.” So, developing a mobile-friendly website is crucial for the growth of your e-commerce website.
Is your website mobile-friendly?
Try out this test to find out if your website is mobile-friendly.
If you find that your website is not optimized for mobile, it’s time to turn things around. Creating a mobile-friendly website is not rocket science! Follow the ten-point checklist below to make your website mobile-friendly:
Use a responsive web design:
Responsive design can adapt to the size of the mobile screen by using media queries. The application of the codes auto-resizes the content to adapt to the display of a mobile screen. Bootstrap and Foundation are available to help you design a mobile-friendly user interface and to enhance the website design. Embrace responsive web designs to enable users to access your website via their mobile phone.
Use fonts of a standard size:
Smartphones have made it easier for customers to shop online on mobile-friendly websites. Shoppers can buy stuff online from anywhere and at any hour if they have a smartphone with them. Readability is of vital importance to make sure the user has a positive experience. Make sure the font used on your mobile-friendly website is readable on the device. Ideally, the font size of content on a mobile-friendly website should be at least 14px to make it legible.
Popups are generally not supported by mobile browsers. For a smoother user experience, popups should be avoided. Google announced in January 2017 that websites with mobile popups will be penalized. So, if you don’t want a penalty against your mobile site, say no to popups!
Simplify the website design:
Mobile-friendly websites should have a sleek design to enhance visibility. When you create a mobile-friendly website, streamline the design and avoid cluttering the mobile screen with unnecessary features. The design should allow users to navigate easily. Simple designs enhance usability.
Compress image size:
It annoys users when a website takes a long time to load. So, it is wise to avoid images with large dimensions, especially for display on a mobile. Minimize the image size to save bandwidth and optimize site speed. Do not compromise with the image resolution! When you compress the image size, make sure the image resolution is good.
Use a CMS:
To make your website mobile-friendly, use a content management system (CMS) like WordPress. Content management systems maintain site performance and manage content to improve the user experience.
Enlarge your button size:
Besides maintaining the size of fonts and images, take care of the size of buttons. The bigger the button size, the more prominent and visible they will be to users. This, in turn, will improve the user experience. As per Apple’s guidelines, the button size should be 44px by 44px.
Use meta tags:
Meta tags signal the browser to fit a page to different screen sizes. Use viewport meta tags to enhance the performance of your mobile-optimized website.
Websites with Flash elements perform poorly and reduce traffic. So, when you create a mobile-friendly website, remove Flash elements to optimize your SEO ranking.
Reports suggest that 52% of internet traffic globally has been generated by mobile devices. So, you know that your customers expect your website to be mobile-friendly.
Follow our checklist today and develop a mobile-friendly website to enhance your user experience and drive more viewers!