Growth Journal

Six PR Strategies to Boost Your Business Online

Let’s say you have created a brand and now you want to promote it and create brand awareness.

Wouldn’t it be great if you could promote your brand in a way that was cost-effective?

Strategies and TechniquesPublic relations (PR) is a cost-effective strategy which you can implement in your online marketing to publicize your business and facilitate business growth. As you know, just creating your business won’t do any good to your company. You must implement effective strategies to ensure your business reaches the right audience. If you are seeking an effective strategy to amplify your business, PR is there to make things easier for you.

Public Relations News states, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

PR is an effective promotional strategy which is beneficial in so many ways. It helps to make your target audience aware of the brand’s products and services. This, in turn, drives prospective customers and influences them to make a purchase.

It also helps with gaining potential investors. From creating brand awareness to attracting potential investors, PR helps to boost a business in many ways. Unlike traditional online marketing, in the digital age, PR pros can help your business reach new heights, and without spending much. Recently, more and more companies are hiring a PR firm to advertise their business, build connections and enhance their brand’s reputation.

Let’s explore some of the effective PR strategies you can use to boost your business online.

6 PR Strategies to boost your online business - Infographic

  1. Press releases

Press releases are an effective PR tool which will help you to communicate your business story to your target audience. PR professionals craft press releases which play a vital role in boosting business growth. Posting your press release online will drive large volumes of traffic.

When a press release is written, the PR professionals ensure that the headline is captivating and catchy enough to stand out and the content is not too long. When infographics are incorporated in a press release, it enhances the content further.

There are various press release distribution services available which can be used to get press release content published. These include PR Newswire, Business Wire and others.

  1. Social media

In this age of social media, everyone is glued to various social media platforms like Facebook, Twitter, Snapchat, LinkedIn, etc. Leveraging these platforms helps to foster business growth. It is an incredible medium to allow you to reach the thought leaders in your niche.

Often, PR professionals simply tweet a company’s latest news or stories. When they interact with a certain target audience on these platforms, it helps to create brand awareness and develops a transparent relationship between the brand and the prospective customers or clients. So, make sure your PR strategy utilizes social media platforms in the online marketing process.

  1. Newsletters

Newsletters are a valuable component of any PR strategy. They do not merely promote a company or a brand but can share valuable information about a company’s products or services and keep the target audience informed. Effective newsletters strengthen a brand’s connection with their prospective audience.

  1. Influencer marketing

PR professionals utilize influencer marketing strategies to promote a brand. It is an effective medium to reach the relevant audience base. Social media connects consumers with a brand. A study by Tomoson reports that, besides email marketing, influencer marketing is the most cost-effective marketing strategy used to expand businesses.

The Public Relations Society of America says that “at its core, public relations is about influencing, engaging, and building relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.” With influencer marketing, PR professionals have helped to boost business online.

  1. PR brochures

PR brochures that contain detailed information about a company, generate brand awareness and build a brand’s reputation. It should clearly communicate the objective of a company. A PR brochure, when shared on the internet, helps to drive the target audience and promotes the company by conveying detailed information about it.

  1. Blog writing

Often PR professionals post blogs on social media to promote a business. It builds a strong relationship between the company and the audience and cultivates a good reputation for the company.

PR specialists utilize these cost-effective mediums to create and maintain a company’s positive reputation and fuel business growth. If you haven’t yet hired a PR company to propel your business forward, start implementing these PR strategies in your marketing program today!

Ash Bhattacharya

Author Ash Bhattacharya

Ash is an Australia based Digital Marketing leader helping Entrepreneurs, Startups and Businesses of all sizes, inject immediate cashflow into their business by generating more leads and sales.

More posts by Ash Bhattacharya

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