Growth Journal

Which Marketing Channels should Business Owners Use

By December 14, 2018 No Comments

Which marketing channel would you choose if someone comes to you with a proposal of investing a good chunk of money in an online internet business? Or better, how would you guide the person who would want to invest but unsure about the various marketing channels that the internet provides?

which marketing channel

Seasoned marketers might find themselves arguing, but that’s not a right question. We would first take our time out to discuss the requirements and understand the details before digging into how to go ahead with the customer’s proposal.

However, back here at GrowthLABS, we came up with this interesting topic to help our teammates exercise how they would approach the problem.

Our aim here was to get to the grass-root of the basics and then build our way to apply these to solve macro-related issues.

Let us start by examining the marketing channels

Email Marketing

One of the best available marketing tools that the internet has given use since its inception. In simple terms, email marketing is the process of collecting individual email addresses by offering the end customers valuable pieces of information to help marketers market through email platform.

Email marketing, when rightly used, is known to be the best source of ROI that no other marketing channel can match.

Examples of E-Marketing: Branding emails, newsletters, landing page emails etc

Public Relations

Successful marketers know well the investment that goes into building online public relations is worth the time and effort.


Online public relation is the art and science of generating niche traffic from relevant online portals to get the brand name out there. This could be one of the best-known resource-kit to attract relevant traffic.

 PPC Advertising

Pay per click advertising is one of the vastly used marketing tools internet-wide. Search engine giants owe a large chunk of their profits to PPC which explains the success of this form of advertising.

PPC is a bidding process to earn relevant traffic and enough visibility whenever someone searches relevant keywords/terms on the search engines.

Search Engine Marketing (SEO)

SEO is a process of having your website rank top on the search engines naturally without any costs involved.

When implemented the right way, it could be a major source of your conversions. Nevertheless, SEO cannot be achieved overnight, rather it’s an effort to boost your site rankings gradually.

It takes anywhere between three to twelve months, depending on the complexity of the keywords being targeted, for your site to rank organically.

Social Media Marketing

SMM is a method to leverage popular social media platforms to garner traffic and visibility to your website.

Examples: Facebook Pages, Facebook groups, Twitter, LinkedIn etc

Affiliate Marketing

Successful brands have well-understood the amazing benefits of involving affiliates that not only help widen their customer-base but also gets their brand name out there without major efforts.

Affiliate marketing involves incentivizing or rewarding sites, widely through monetary means, for encouraging their site user base to take some action as outlined by the brand which the site is promoting.

Which form of marketing is best for your business

How often have you come across marketers arguing there are way too many factors that one need to consider or experiment before deciding/concluding which type of marketing is best for your business?

Quite often!

Have a look at these elements that will help you narrow down your options or negotiate the right terms if you decide to involve a digital marketing agency.

The goal of your business

Take your time out in understanding your business goals before you decide which form of marketing is right for your business.

Goals could be anything from building brand awareness, educating customers, getting traffic or online sales.


Budget plays a crucial role in the survival of any business. But the most important question is how much are you ready to spend on your marketing efforts to achieve the desired results?


Are you unsure of your marketing budget expenses?

Must Read: How to Manage a Typical Marketing Budget Template for Small Businesses

Here ends our brief about the different channels of internet marketing. If you still have questions/concerns, feel free to get in touch with us.

We also love to hear feedback and comments. Do share your thoughts by commenting in the comment section below.

Ash Bhattacharya

Author Ash Bhattacharya

Ash is an Australia based Digital Marketing leader helping Entrepreneurs, Startups and Businesses of all sizes, inject immediate cashflow into their business by generating more leads and sales.

More posts by Ash Bhattacharya

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