In our faced-paced life, it has become increasingly challenging to grab the attention of potential customers. People have become less patient over time and have less time to spend. According to research conducted by Microsoft, the average human attention span has dropped to eight seconds. With these shorter attention spans, content marketing has become difficult.
Do you think people will read through long content?
According to Bill Gates, “content is king”. Sadly enough, people do not devote much of their time looking at lengthy content. However, infographics can convey complex information in a visually compelling way. Research says that human beings can process visual information 60,000 times faster than textual content. In the era of visual communication, infographics play a vital role.
If the content is king, the infographic is queen.
Infographics are an amalgamation of text and graphic design. This is an effective way to convey information without complexities. Content marketers often struggle with the volume of content and videos, however, infographics have come to their rescue. Infographic search volume has increased over time. Content marketers are constantly implementing infographics to boost their marketing.
Let’s see what the perks of infographics are…
This effective medium:
- engages viewers.
- communicates complex ideas.
- makes content understandable.
- helps people process information faster.
- increases search media optimization.
- drives large volumes of traffic.
- creates brand awareness.
Now that you know how infographics can help you to be successful in content marketing, make your infographics effective with the following seven-step checklist to ensure success, the infographic way:
When your infographic’s design is simple and presents information and data quickly, your viewers will immediately pay attention to it. Your infographic design should look professional and clean. Try to avoid poor and complex designs. Colour plays an important role in attracting viewers.
Play with smart colours while designing infographics. Content marketing with simple graphics and smart templates can easily catch the attention of your target audience.
Tell a story
Content marketers can use infographics to develop compelling and analytical stories. If your infographic communicates a story, it will instantly engage your viewers. Before creating an infographic, craft an outline of the story that you want to communicate.
This should always align with your brand. Afterwards, incorporate the essential storytelling elements in the infographic design to ensure your success.
Compress its size but maintain high resolution
Size is an important factor in the creation of visually compelling infographics. Large infographics result in slow loading websites, so it is important to compress their dimensions. Also, poor resolution infographics are not visually compelling.
While crafting an infographic, make sure its width is limited to 735 pixels. Infographics which exceed 50,000 pixels do not attract viewers, so try to upload compressed file sizes with high resolution to facilitate easier viewing.
SEO friendly title
Titles should always be catchy and SEO friendly. The title should be relevant to the subject matter. Try not to clutter your infographic with too much text. Try to keep the page title short and practice optimizing your website to attract more visitors.
The data that you want to convey via an infographic should be relevant to the subject. Infographics are helpful in depicting data reports and case studies. Consequently, when constructing an infographic, using accurate data not only catches your reader’s attention but also helps to boost your credibility.
Infographics should include a relevant source. Likewise, make a list of points that you want to incorporate and check all the facts prior to crafting an infographic,
Leverage the many social networking sites available today to promote your content and allow your visitors to share your content on their social media timeline. The image size varies on different sites so, if you want your infographic to be shared on various different sites, make sure you create a custom image size.
Research suggests that 74% of marketers are dependent on visual graphics. This implies that infographics have immense potential to tell the stories of businesses. As infographics aid content marketing and facilitate business processes, follow the aforementioned seven-step checklist to ensure your success, the infographic way.