How much traffic does your blog drive?
Are your blog posts visible to your target audience?
There’s no point posting blogs if people don’t read them!
If you are struggling to generate leads and skyrocket your blog traffic, then scroll through this article for our top tips.
Here we will talk about some of the secret weapons that content marketers use to make blog posts viral and help you to drive an influx of traffic to your blog posts.
While all bloggers dream of generating leads and driving more traffic, most bloggers feel that driving traffic is challenging. However, it is not rocket science. You just need to follow smart content marketing strategies to grow your blog traffic.
Since “content is king”, you do need to take care choosing the topics you are writing about and ensure the writing quality is top notch. Besides creating a compelling content, focus on implementing effective promotion tactics to attract your audience base and drive more traffic to your blog.
Boosting blog traffic is that easy!
Prior to creating engaging content, choose the right audience base. Accordingly, write on topics which will have the highest level of interest and will connect with your target audience base.
Do not expect traffic optimization overnight! Everything needs time.
Remain patient and implement effective hacks in your content marketing campaign. Eventually, you’ll be able to skyrocket your blog traffic.
Think about Neil Patel who increased his blog traffic by following unique marketing strategies. In just three months, he grew his traffic by 51%. So, you can do it too!
Now, let’s see how you can boost your blog traffic:
Use tools like BuzzSumo to generate content ideas:
Do you know which type of content will grab your target audience’s attention? You need to research well to find out what the trending topics are. Do not write about things that nobody will be interested in.
There are various content promotion tools available to help you select a winning topic. To get your blog post in front of the eyes of your target audience and drive traffic, use content promotion tools like BuzzSumo. This tool will suggest topics that are relevant to your target audience based on social shares.
So, use this tool to generate winning content ideas and amplify your blog traffic.
Craft an engaging headline:
Besides creating high-quality content, focus on creating an engaging headline for your blog post to drive traffic. Even if you have created amazing content, it won’t attract your target audience if your blog title is uninteresting. So, to increase blog traffic, craft an engaging headline.
Compendium reports suggest that 80% of internet users only read the headline of an article.
David Ogilvy, the founder of Ogilvy and Mather, remarked that “On average five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
This implies that the heading of a blog post plays a pivotal role in increasing traffic. You can use headline writing tools like CoSchedule’s Headline Analyzer to help you create an engaging headline.
Integrate keywords into your blog post and URL:
To optimize your blog content enter relevant and popular keywords into your blog. You can use the Google keyword tool to learn how many people search for a specific keyword on Google every month. Integrate those keywords into your post to boost traffic. Instead of using too many keywords, narrow your focus to one or two long-tail keywords per post.
Additionally, try including keywords in your post URL. This will help you to optimize your URL.
Optimize for search engines:
SEO or Search Engine Optimization serves as the driving force behind a blog’s success. So, to drive more traffic, make your blog content SEO friendly.
Include meta descriptions and alt text to optimize your blog posts.
When your target audience comes across your blog post on the first page of Google, it will motivate them to visit your blog and share the blog post on social media.
Build an email subscription list:
Email subscribers help to generate more leads so try building an email subscription list to get traffic to your blog.
Ask your target audience to subscribe to your mailing list. Thereafter, send them links to your blog posts via email. This tactic will influence your target audience to visit your blog and will drive traffic.
Reports suggest that email marketing generates the highest ROI.
In recent times, podcasting has been one of the most effective marketing strategies to drive traffic. Launch your podcast today to grab the attention of your target audience. Podcasting is especially popular these days among millennials.
While 26% of content marketers plan to optimize podcasting, only 10% leverage this strategy to drive traffic. Therefore, there’s a good opportunity for you to use podcasting to boost traffic.
Infographics are used a great deal these days in the content marketing world. According to a study conducted by Bit Rebels, infographics can generate a756% increase in page views and an832% increase in retweets.
People respond well to compelling visual content. So, use infographics in your blog posts to enhance their visual appearance. This will help you drive more traffic.
You can also turn your old posts into infographics to drive traffic.
Leverage video marketing:
Video marketing is one of the biggest trends in online marketing. Statistics say that video drives 80% of internet traffic.
You can use video content to attract your audience base. This is an effective medium to deliver information and market content. Alternatively, you can repurpose your old posts and turn them into videos to boost traffic.
Increase site speed:
A site with slow speed annoys visitors and leads to a negative user experience. Viewers will simply abandon a site with slow loading speed. Make sure that your blog site is speed-optimized.
Statistics suggest that 40% of consumers abandon sites which take more than three seconds to load. So, optimize your site speed to amplify traffic.
Optimize your blog content for mobile devices:
As the use of mobile devices has grown over time, it is important to optimize your blog site for mobile to satisfy your mobile audience.
Sites which are mobile-friendly can enhance user engagement by 85%. So, break your content into shorter paragraphs and avoid long sentences. Also, leave white space and support your content with images to make your blog post more attractive and engaging.
Share your posts on social media:
With a large percentage of people on social media, reaching your target audience has become easier. Popularize your blog on social media platforms like LinkedIn, Instagram, Twitter, Facebook, and Pinterest. This way you can grow your network and pull more traffic to your blog site.
Use the guest blogging strategy:
To make your content reach a wider audience base, use the guest blogging strategy. This is how to increase your blog visibility and build new connections. This will also help you earn backlinks.
Find out about relevant blogs in your niche and go for guest blogging. There are various guest blogging sites available on the internet like BlogDash, my blog Guest, etc. Furthermore, this strategy will help your blog post to rank higher on search engines.
If you want to skyrocket your blog traffic, follow some of these unique tactics and drive blog traffic like a pro!